![]() ![]() Having said that, it’s important to know that a content marketing program can support several objectives. □ Download the Content Marketing Strategy Template Why is content marketing strategy important?Ĭontent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action, says the Content Marketing Institute (CMI). Our downloadable content marketing strategy template. ![]() It's yours to download, edit, and apply to your business. We've also included a free downloadable content marketing strategy template built with the framework we identify in this article. In this post, we’ll walk you through the importance of building and documenting a content marketing strategy, why you should build one before embarking on a content program, and a ready-to-use framework for you to get started immediately. But publishing for the sake of publishing won’t yield any results. Yes, it’s important to publish blog posts, guides, and whitepapers. You published a few blog posts on your product’s latest features, scheduled some social media posts, and hired an agency to create animated content for YouTube.Ĭontent marketing programs can fail, and that’s because there’s no clear strategy powering them. ![]()
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